Maker of

Delightful
Digital
Experiences

What is a delightful experience? My personal design philosophy stands on three pillars—value to the customer, ease of use, and aesthetics.

With over a decade of design experience, I am passionate about practicing and honing my craft to deliver all three.

Today

Today

Bringing the power of design to new and existing flagship products.

Consensus not only dominates the demo automation category, it created it. But as with many lean startups, there was never a designer on their team. As Principal Designer I have been able to help transform this amazing product by introducing a crafted user experience.

Aided sales through flagship product redesign

Delivered strategic value with new Tours product

Saw a 10% increase in demo conversion rate

Taking the Consensus brand to the next level.

As the leader in their own space, Consensus needed to look the part. Working with Marketing and leadership, I completed a logo refresh and created a new look and feel for the company that reflects the quality and thought leadership Consensus brings to the market.

Leading the way with AI in Research and Development.

In addition to my other responsibilities, I have the exciting opportunity to help pave the way for the Consensus roadmap through research, ideation, design, and validation. Working as the designer on a small R&D team, we are busy imagining the future of sales, driven by AI. I can't say much more, but amazing things are on the way.

Laying the foundation of quality design for years to come.

I love the thrill of a new project, but I also find so much satisfaction in knowing that it is built on the foundation of a strong design system. One of my first, and primary goals, at Consensus was to establish an environment that would help the whole team succeed, and leave an orderly house for whomever may come behind us.

Provide feedback in weekly 1on1 collab sessions with each designer to mentor and maintain quality

Created and helped implement a design system with over 2,000 components and styles

History

History

Adobe + Workfront

Workfront is a leading work management platform that was acquired by Adobe in 2020. During the acquisition, I helped create a unified navigation that would bring Workfront into the Adobe family and proposed long-term visions of a redesign using Adobe's in-house design system.

Instructure

Instructure, maker of the education tool Canvas, was interested in venturing into the business sector. Bridge was created as a combined LMS and Human Resources solution. During my time at Instructure I was able to create two entirely new products for Bridge—an interactive 1on1 agenda and a performance evaluation tool for managers..

Axis41

For decades Axis41 was one of the premier design agencies in Salt Lake City. Working with the talented people there let me create a large variety of work from UX design, to marketing websites, packaging, and branding for dozens of clients including Adobe, AAA, WeBoost, and many more.

Hi there.

Hi there.

Professionally I began my career with a BFA in Arts and Communication. Art has been part of my life since I was a child. Combining my creative side with the pragmatism of design has proven to be a sweet spot for me.

In my personal life, I am married and a proud father of five. I'm a homebody who loves to take it easy and spend time with my family. I enjoy drawing, game design, and drums in the spare minutes I find between work and taking care of my crew.

Thanks for looking!

Hand crafted with Figma & Framer.
© 2024 Cory Crouch